The translation industry is a very complex domain with multiple issues that are not very obvious for the first-time translation clients, and sometimes even for battle-seasoned customers too. In this post, I would like to show you some hidden pitfalls behind the translation market realia.
State of Things in the Translation Market
Rising demand for translation services in the 20th century was preconditioned by the development of international trade and increasing cultural exchange between nations and states.
However, slow means of communication and the specific nature of demand for translations services were the primary reasons why translations were done by in-house/independent translators working with publishing houses, government authorities or large companies.
Translation Services in the Internet Age
The true potential of translation for businesses was discovered only with the emergence of the internet.
Rapid globalization process and the ever-growing amount of content that needs to be translated has resulted in an unbelievable growth of the global translation market, reaching $40 billion in 2016.
Today translation is used to reach the foreign audiences and engage with new clients from around the world. In other words, translation can be a powerful business growth tool when applied in the right way.
It is no surprise that various translation companies offering B2B services sprout like mushrooms after the summer rains, combining translators in teams and performing administrative and management tasks to ensure processing of large multilingual translation projects.
On the other hand, now when almost everyone has a relatively cheap and reliable internet connection, many independent translators can market their services on the web using personal websites (e.g. this site where I offer English-Russian translation of documents, websites, and applications), or using translation portals like Proz, Translators Café, or on social networks for translators like The Open Mic.
However, there are two major downsides caused by the above two situations:
1) Many translation agencies that emerge on the market have no idea about actual translation processes and apply methods that devalue a translator’s labor. They take an easy way out dumping the prices both for the clients to resist high competition between the agencies and for translators to increase marginal income. This leads to a situation where professional translators simply refuse to work for peanuts. That means when you hire a second-rate translation agency, you cannot be sure that the translation is done by professional translators.
2) There are many self-proclaimed translators who are ready to work for peanuts, but cannot offer anything but pitiful translations that often represent poorly edited machine translation.
Some clients can swallow the bait and hire either a low-profile translation agency that convinces them to buy “cheap, fast, and quality translations” (which is impossible), or hire an amateur freelance “translator” from UpWork who is ready to work at ridiculous rates.
Unfortunately, many clients don’t know the target language and cannot check the quality of translations. Dishonest agencies and amateur freelance translators make use of this situation, thus undermining the authority of translation service providers.
In many cases, clients realize that they received a useless bag-of-words instead of translation only when it is too late to do anything.
A bad translation can ruin your reputation, lead to millions in losses in case of a mistake in a legal document, or even cause death if someone decides to order cheap medical translation.
The Machine Translation Marketing Trap
The first experiments with machine translation date back to the 1950-es. More than sixty years later machine translation engines still cannot compete with human translators in terms of quality.
Though the progress of machine translation is considerable, most probably you have heard a lot about Google Translate’s hilarious and even damaging fails like Russia being translated as Mordor.
Therefore, promising claims such as
Google Neural Translation is Nearly Indistinguishable From Human Translation
is nothing but a cheap marketing trick. I can agree that machine translation engines are able to translate simple general subject texts and ensure a very basic understanding of the original text idea.
But they will hardly ever be able to properly translate specialized technical texts or highly creative content such as marketing texts, ads, and literature.
In this regard, it is really sad that many translation clients, being fooled by marketers, rely upon machine translation using it for important projects only to suffer from serious translation errors.
If you still think that using machine translation for your business documents is a good idea, there is a strong reason that can persuade you out of that: Google does not use Google Translate for its official documents.
The Truth About The Translation Supply Chain
Due to its segmented nature, the translation industry is subdivided into multiple sectors offering translation services to small, medium and big business in various fields from tourism, movies, and e-commerce, to medicine, technology, and science.
Consequently, the translation industry entailed the creation of overly complicated supply chains and networks, where direct clients stay far from the very core of the translation industry — translators.
Large translation corporations like LionBridge, TransPerfect TheBigWord etc. receive bulk translation requests from high-end clients like Microsoft and Google. Of course, they charge high rates to cover all expenses and gain income.
However, in many cases, such companies do not hire full-time translators to perform all translations in-house. The costs of office rent, salaries, taxes, social and medical insurance fees, etc., make it very expensive to have a lot of full-time employees in the developed countries.
It is easier to split the job between several subcontractors operating in cheaper countries, to offer lower rates and earn a margin. And that’s exactly what they do.
Then, subcontractors divide the translation project by language pairs, content types, etc., and allocate different parts of the project to even smaller companies based in the target language countries.
Of course, subcontractors crop a part of the cost and offer even lower rates to sub-subcontractors. Finally, sub-subcontractors use freelance translators to perform the work.
This is a simple example of a translation supply chain, but in the case of large multilingual projects, the chain may become even bigger. This causes longer communication, poor information exchange and low rates paid to the main driving force of the translation market (you already know what that means).
Therefore, when you order English-Russian translation services from a large company located in your home country, let’s say the United States, in many cases the actual translation job is done four times cheaper by a freelance translator from a Russian-speaking country on another continent.
- Do not use cheap translation services;
- Learn more about your translation service provider before hiring (be it an independent translator or an agency);
- Try to work with direct contractors (either small agencies with in-house staff or independent translators);
- Avoid intermediaries to prevent overpayment;
I hope now you understand the actual state of affairs in the translation market and this information will help you to choose the right translator for your next translation project.
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